reported that a study published online in the Journal of Risk Research found that “while about 80 percent of those viewing risk information for a fictitious allergy drug claimed to have read at least half or more of the warnings, an eye-tracking tool found they actually read little to none of the cautionary material on a product website.” Additionally, the study participants “had a very low recall level,” with almost 45 percent not recalling any risks at all.
https://www.statnews.com/pharmalot/2016/10/14/side-effects-medicines/
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