Eating Multiple Brands Of Same Food May Encourage Overeating.

The researchers found that the people who ate multiple brands of pizza were more likely to view pizza as less filling compared to people who ate one brand, and they were more likely to overeat when they were eating pizza to avoid being hungry later, suggesting they were unable to accurately compensate for the calories they were consuming on a given day. The findings suggest that having so many options may distort people’s perception of how filling a given food is. Historically, our ability to regulate our own expectations of food satiety was based on sensory experiences with that food. The researchers suggest that the influx of brands for foods that have the same taste, but not necessarily the same calories, may be throwing us off. And that might be bad news for the number on the scale. http://time.com/3847553/the-weird-thing-that-packs-on-calories-and-pounds/