Loud Music At Restaurants May Encourage Patrons To Eat Fewer Healthy Meals

reports a new “series of lab studies and real-life field experiments” led by behavioral scientists and published in the Journal of the Academy of Marketing Science found that study “participants selected more unhealthful or calorie-laden items like red meat and cake” while dining at restaurants when the ambient music at the dining locations was loud. Researchers found the effects were the same regardless of genre, but said that music at high volumes “makes you physically more excited, less inhibited and more likely to choose something indulgent.” https://www.nytimes.com/2018/05/31/well/eat/ill-have-the-cake-the-music-made-me-do-it.html