The pledge marks a rare commitment by
beverage makers in the fight against obesity at a time when the industry
is under increasing scrutiny of its products. Drink-makers opposed a
cap on sugary drink portions in New York City, and are trying to stop a
new tax on sugary drinks that San Francisco residents will vote on in
November.
Under the voluntary agreement
announced Tuesday, the companies said they would market and distribute
their drinks in a way that should help steer consumers to smaller
portions and zero- or low-calorie drinks. They also have committed to
providing calorie counts on more than 3 million vending machines,
self-serve fountain dispensers and retail coolers in stores, restaurants
and other points of sale.
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