Why Are Public Weight Loss Programs Not Effective? Interventions such as 'Let's Move' rely too much on participant self-motivation

However, interventions that limit people's choices rather than rely on their self-motivation, such as regulating how stores sell unhealthy foods, might work better, stated Jean Adams, PhD, of the University of Cambridge in England, and colleagues. "In England, the government's current 'flagship' obesity prevention programme is Change4Life. This social marketing campaign uses mass media and other avenues to inform and educate the public about the harms of excess weight and the benefits of being more active and eating more healthfully. Simple strategies for changing behaviour are also offered. Similar programmes operate elsewhere, including MangerBouger in France and Let's Move! in the United States," Adams and colleagues wrote in a policy paper in PLOS Medicine. http://www.medpagetoday.com/Endocrinology/Obesity/57308?xid=NL_breakingnews_2016-04-12&eun=g721819d0r